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Sylvain Molinier joins Firefish USA as Senior Director of Futures

Firefish USA, our ARF Gold award-winning team out in New York, has just hired Sylvain Molinier as Senior Director of Futures, so here’s a big Firefish family welcome from us all.

A specialist in applying cultural insight, foresight, trends & semiotics to business challenges, Sylvain brings extensive experience in brand strategy, innovation & landscape exploration for clients such as Unilever, The Coca Cola Company, L’Oréal, American Express & Samsung, to name a few.

Sylvain has a particular passion for gaming, financial services, luxury & beauty and personal care work – categories that have all experienced, or are experiencing, significant transformation. As such, he enjoys putting real life and culture at the heart of brands & businesses seeking to understand & engage people meaningfully.

Sylvain comments:

“Firefish has a reputation for its openness, to discover and try new things, an ambition to push boundaries. Being part of the leadership team in the US, I am excited to get started, and to share my visions, to keep on exploring the world of research and always be the best and most relevant representant of all people’s voices”.

Beth Broughton, President of Firefish USA adds,

“I’m delighted to welcome Sylvain to the team. He is so full of energy & passion – and his knowledge & experience are second to none, both on a global and local level – so I know our clients are going to love him too”.

In his spare time, he is a big fan of comics & gaming, attending ComicCon annually, and travelling to explore local culture & cuisine around the world. Here’s to more of that in the near future.

Want to send Sylvain your congratulations, have a catch-up or send a brief? Just get in touch

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